The Stroop Effect: Marketing

The Stroop Effect: Marketing

When marketing a product, it is important that the producers put out eye-catching and persuasive words to get the average consumer to take interest in their product, buying it as they had hoped. While these words and statements about an item can be true, most times they are misleading and the reason why people do this all boils down to psychology.

The Stroop Effect, which was originally an experiment on how our brain would translate a word like orange, was used to tell that most people, especially older people, would say pink, when in fact the word was actually orange. While this may not seem relevant in the world of marketing, its principles can be twisted and used in such ways. For example, if you were going to buy a hair straightener, and on the package it said “ no heat damage”, our brains would believe it. The hair straightener might cause a great deal of heat damage, but because the product said it wouldn’t, your mind believed it. 

It all comes down to psychology, and how the perception of certain words appears to us, and the bigger impact it has on us as consumers of products. Our brain can play multilpe tricks on us. For example you might have just read multilpe as multiple, but it was actually misspelled, but our brains skipped over that. Overall, many companies will put out tricky and often fake words to persuade you, and it affects you a lot more than you might think.    

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